Email is a uniform method of contact in today’s world. Leveraging on email marketing gives you an edge reaching out to prospects and current enrolments that gives you a direct market to prequalified leads. Email mailing lists can be harvested organically through your website or obtained in other ways which focus on the demographics you want to reach.
Maintaining mailing lists and deploying email marketing campaigns requires a company that is up to date on current marketing strategies, understands the market your Montessori school wants to reach, and has the experience necessary to manage your email marketing as part of your school’s complete web presence.
Email marketing has been evolving since the World Wide Web became a global phenomenon, so it is important to work with an email marketing company that uses the latest online marketing tools and understands how to get favorable results from mailing lists, promotions, and cold contacts. Using compiled email lists, WSI Connect designs newsletters that prompt readers to take action– usually in the form of visiting your website. Additionally, the newsletter provides information about your Montessori school’s events, accomplishments, and other information that keeps parents informed.
WSI Connect knows how to work with your school to develop a database of email addresses for mailing lists, how to design and deploy the newletters, and have the field experience to get results from the email marketing campaigns we initiate.
The key to email marketing is that you are also providing a resource of information to the people who receive your newsletter. That is helpful in a number of ways, including:
Your Montessori school newsletter gives people who receive it an immediate way to contact you. This shows an active involvement in the community and gives your school a sense of presence.
Everyone has an email address. WSI Connect uses the most advanced tools to build email mailing lists focused on the demographics your school is looking for.
Special offers and repeat communication are both effective email tools for increasing the bottom line.
The more prospective clients see your name– in email, through paid advertising, and by visiting your website– the more comfortable they become with your authority in the field of Montessori.
By clicking through to yourwebsite from a newsletter, visitors help build the ranking and relevance of your website in search rankings.