Our Team


Luke Middendorf – Managing Director

A Bay Area native, Luke is an expert in creating strategic digital marketing campaigns, he is passionate about helping his clients increase their lead generation and conversion rates. At WSI Connect Luke oversees sales, marketing, and business development, as well as client strategy.

Prior to WSI Luke lead the Western Region at Smartling, a software-as-a-service (SaaS) application devolved to help modernize and simplify the translation and localization process for global businesses and Web 2.0 companies.

Previous to that Luke was on the leadership team at Vontu, an enterprise software solution focused on Data Loss Prevention (DLP). Vontu was acquired by Symantec in 2007 for $350 million. At Symantec Luke was responsible for leading the DLP expansion into Latin America, completing projects for some of the largest accounts in Brazil, Mexico, Colombia, Chile and the Dominican Republic.

Luke holds a degree in Business Economics from the University of San Diego. He also holds the following digital marketing certifications:


Tabitha Middendorf – Creative Director

Tabitha has lived and traveled all over the world. She is the magic behind the success of WSI Connect. Tabitha oversees graphic design, content marketing, email marketing, and social media promotions and engagement. She is also deeply engaged with several nonprofits such as the Bay Area Crisis Nursery, Clayton Relay for Life (American Cancer Society), and Team In Training (Leukemia & Lymphoma Society) serving as Mentor and Captain for several seasons. Prior to WSI Connect Tabitha was on the Business Development team at Blue Shield of California and was a compliance specialist at Irwin Financial Corporation. Tabitha graduated Magna Cum Laude from Golden Gate University with a degree in Business Administration.

Tabitha holds the following digital marketing certifications:


Audrey Harze – Director of Operations

Audrey is a skilled digital marketing professional with extensive knowledge and passion for digital solutions. She enjoys producing extraordinary results for clients that stem from data discovery. At WSI Connect, Audrey directs marketing operations with a keen focus on client service.

Prior to joining WSI Connect, Audrey successfully ran a digital marketing agency for over 13 years. She led a team that developed and executed digital campaigns for clients including the top 2 global consumer packaged goods companies. She worked with high-profile agencies, teams and businesses in the US and Canada ensuring campaigns were aligned with all digital marketing channels. She also won the BEST CRM award for her work implementing, managing and improving business relationships and processes.

Born and raised in Toronto, Canada, Audrey moved to Northern California seeking more sun than snow. She enjoys baking with her 4 kids, attending a music concert with her husband or catching spin class.

Audrey’s undergraduate degree is from Wilfrid Laurier University. She also earned a honors post graduate degree in Digital Strategies and Relational Databases from Humber College Institute of Technology in Canada.

Audrey holds the following digital marketing certifications:


Bernadette Docuyanan – Lead Developer

Bernadette is a motivated web designer and developer with extensive experience creating websites with PHP and CSS. She has been creating and maintaining websites since 2008. She currently manages the WSI Connect website and its various clients providing web development, support and administration. Bernadette ensures client websites work efficiently by monitoring all functionality cross browser and in mobile. She monitors backend security, maintains navigational elements, and optimizes page performance.

Prior to joining WSI Connect, Bernadette developed web projects while providing maintenance and support to many small business owners and web agencies in US and Australia.

Her hobbies include cooking, watching movies and trying out new places and restaurants with family and friends.

Born and raised in the Philippines, she graduated in St. Scholastica’s College with a degree in Management Information System.