Our Team


Luke Middendorf – Growth Specialist

​​Your school needs more students, and I can help.

As a Growth Specialist, I work with Montessori schools to develop digital marketing campaigns that generate more tour requests. I’m passionate about helping schools achieve their growth goals and strategize for the future.

School results:

  • Helped a new Montessori school build a preschool program and leverage its success to expand to elementary school
  • Helped a Montessori middle school in a highly competitive area turned around their declining enrollment
  • Helped a Montessori prep school demonstrate academic rigor and attract new students

Schools and academic organizations I’ve worked with include:

Hill Point Montessori, Montessori School of Agoura, Montessori School of Fremont, Flagstaff Montessori, Valor Montessori Prep, Day Star Montessori, Montessori School of Pleasanton, Montessori School of Newark, Eastern New Mexico University, and Higher Education Recruitment Consortium.

My certifications include:

Work with me to leverage digital marketing and grow your school’s tour requests and student body.

I would love to learn more about your Montessori school and share ideas about how you can leverage digital marketing to achieve your goals.  The first step is to schedule a 33-minute discovery call.


Tabitha Middendorf – Creative Director

Tabitha has lived and traveled all over the world. She is the magic behind the success of WSI Connect. Tabitha oversees graphic design, content marketing, email marketing, and social media promotions and engagement. She is also deeply engaged with several nonprofits such as the Bay Area Crisis Nursery, Clayton Relay for Life (American Cancer Society), and Team In Training (Leukemia & Lymphoma Society) serving as Mentor and Captain for several seasons. Prior to WSI Connect Tabitha was on the Business Development team at Blue Shield of California and was a compliance specialist at Irwin Financial Corporation. Tabitha graduated Magna Cum Laude from Golden Gate University with a degree in Business Administration.

Tabitha holds the following digital marketing certifications:


Bernadette Docuyanan – Lead Developer

Bernadette is a motivated web designer and developer with extensive experience creating websites with PHP and CSS. She has been creating and maintaining websites since 2008. She currently manages the WSI Connect website and its various clients providing web development, support and administration. Bernadette ensures client websites work efficiently by monitoring all functionality cross browser and in mobile. She monitors backend security, maintains navigational elements, and optimizes page performance.

Prior to joining WSI Connect, Bernadette developed web projects while providing maintenance and support to many small business owners and web agencies in US and Australia.

Her hobbies include cooking, watching movies and trying out new places and restaurants with family and friends.

Born and raised in the Philippines, she graduated in St. Scholastica’s College with a degree in Management Information System.


Rachel Feinberg – Content Producer

A Bay Area resident, Rachel is a firm believer in the power of a good story. She joined WSI Connect to tackle their content production needs. She is responsible for creating, editing, and refreshing onsite and offsite content, including internal client reports. One of the unique qualities she brings is her ability to transform everyday topics into valuable and engaging content.

Prior to WSI Connect, she was a tech writing intern for a local cloud-based service provider for the mortgage finance industry. Her technical writing skills help her see details in any project to produce great results.

Rachel holds degrees in Business Administration with a Marketing concentration and Fiction from Saint Mary’s College of California.

She spends her spare time reading and writing romance novels.

Rachel holds the following digital marketing certifications: