Montessori Marketing Strategies
by WSI Connect
When we work with your Montessori school’s online advertising, also called pay-per-click advertising (PPC), our key focuses are Ad Placements in search engine results, and Display Ads on various websites.
The WSI Connect approach to online advertising is thorough and impactful. We first gain a clear understanding of your Montessori school, the families you want to target, and your programs. Second, we develop and implement productive and ongoing campaigns. We adapt with your school and the external environment.
We can schedule your online advertising budget with laser focus within a specific time range, maximizing the amount of parents who see your ad. We also can configure your campaign to effectively utilize your budget, producing great results without overspending.
Here is a breakdown of the two core methods of Montessori online advertising:
Paid Search
Paid search involves creating text ads that appear in search engine results. The basic approach is to use a service such as Google AdWords, which lets you display ads that lead to your Montessori school’s website in Google’s search results.
A few essentials to successful paid search:
- Only focus on keywords that show intent to enroll. For example, an art school should not bid on the keyword “traditional art” because “traditional art” is an informational search term. They should bid on terms like “traditional art school” because it has clear enrollment intent.
- Create compelling ad text. The goal for an ad is to be clicked. Its text must stand out to compete with other ads and organic (unpaid) search results.
- Optimize all of the possible ad extensions. For example, AdWords offers multiple methods of expanding the space your ads take up.
- Create and test multiple ads for every Montessori program you offer.
Display Advertising
Display advertising are the ad graphics displayed on websites that have dedicated space for advertisements. For example, almost all news outlets have advertising space on their websites. To participate in digital advertising, we utilize the ad network provided by Google AdWords.
A few essentials to successful display advertising:
- Professional ad design. Your ads will mostly be displayed on media sites that show a number of ads on the same page. Only the most compelling ads get the click.
- Utilize remarketing. This is the most powerful feature of all forms of online advertising. Remarketing is showing ads to people who have already visited your website. It provides the ability to reinforce your Montessori brand and programs to the most targeted audience available.
- Weed out the websites that aren’t the right fit for your school and avoid low converting categories such as gaming or dating sites.
Interested in leveraging WSI Connect as your Montessori online marketing agency?
When done correctly, online advertising can be a very lucrative method of marketing. Contact WSI Connect for a free consultation and to learn more about how we can help your Montessori school grow as your online marketing agency.
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About WSI Connect
WSI Connect was founded to help local businesses grow and succeed with digital marketing. We collaborate with our clients to understand their goals, key differentiators, values, and target markets. From there we develop and implement highly effective digital marketing strategies.
